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5 Tips to Take the Heat Out of the Summer Selling Season

Cauc_Family_Rug (2)By Keith Loria
It’s no secret that the amount of houses on the market increases substantially during the summer months, making it more important than ever that your home is ready for the increased competition.

If you’re looking to avoid some of the common issues that can negatively affect a summer showing, take the following tips into consideration.

1. Keep the Air On. Even if you like a warm house, the last thing you want is for prospective buyers to be uncomfortable. When a potential buyer walks through your home on a hot day, you want them to be greeted with cool air, which will go a long way toward starting the showing on a positive note. Not only will a warm home during the hot summer months cause a level of discomfort, it can also drive someone out of the house before they’ve even had a chance to form a real impression.

2. Offer Refreshments. While you never want to be at the actual showing, you can still create a positive first impression by leaving a pitcher of iced tea or lemonade on the kitchen table with a little note inviting house hunters to cool off with a refreshing drink. Many prospective buyers spend all day in the heat driving from house to house, so this is a great way to create a memorable first impression.

3. Keep the Lawn Manicured. You don’t need to hire a professional landscaper, but at the very least, be sure to keep the lawn mowed and clear of any sticks. It’s also important to make sure there’s nothing in the way that will keep prospective buyers from being able to take a walk around the yard. A yard full of weeds—or one that looks like it hasn’t been taken care of—can quickly turn off a buyer.

4. Let There be Light. Take advantage of the bright sun that summer has to offer and keep your curtains open and your shades up, allowing plenty of natural light to shine through the space. A room with plenty of natural light will get prospective buyers thinking about different color schemes they can incorporate into the space once it’s theirs.

5. Consider Outside Entertainment. Those shopping for a home during the summer months often have visions of outdoor barbeques and fun gatherings with friends and family on their minds. Make sure your patio or deck is organized, giving off a festive atmosphere. Decorate with fun outdoor fixtures and be sure to clean the grill. For those with pools, have the filter on and keep the water sparkling blue to really entice buyers.

For more summer selling tips, contact our office today.

Reprinted with permission from RISMedia. ©2015. All rights reserved.

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