What’s the Hype with SEO and why should you care?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. http://searchengineland.com/guide/what-is-seo
There are several ways to boost your search rankings, most importantly is to have a solid social media presence.
TIP 1:Shared content helps link your social media sites
Making your content shareable and valuable will increase your online presence and make you more recognized. Sharing content on a regular schedule will increase your visibility, be a good community member and influencer. Share other peoples content – Be Social!
TIP 2: Google & Twitter
This is a valuable partnership for the online community – Having a Twitter account is valuable for your Google Search presence. Engaging, in both social media platforms will increase follower and help you gain credibility,
TIP 3: Hashtags are the new keywords
Hashtags can function like keywords, especially when it comes to the Twitter/Google partnership. Keywords work behind the scenes to help boost your SEO, but on social sites, hashtags are the way to go.
Hashtags will make your content easily searchable and quicker to find, whether you’re using Instagram or Facebook. Content that is easy to find quickly will boost your rankings higher in search results.
Tip 4: What’s so important about Followers
A solid social following is important. Followers will help you share your content and link-building, and the number of follower’s matters when Google is determining your rankings. It takes time to build a network of followers but, good social media practices (like useful content, customer engagement, consistent scheduling, and frequent sharing) will build your follower base.
Tip 5: Social Media is here to stay
Social media has becomes the way we stay connected in our lives; we go directly to social media to find what we want. We go to YouTube to find a how-to video, or to Instagram find what’s trending photos. If you build a social presence on these platforms, you’ll ensure that customers can find you no matter what search engine they’re using.
Tip 6: Community Involvement
Local businesses with major community engagement will appear closer to the top of a search list, interact with your community and be neighborly.
- If you attend or host a local event; share photos and tag people.
- Offer discounts, promotions, and incentives.
- Thank your customers.
- Build trust and relationships with local businesses and share each other’s content and referrals.
- Be a good social neighbor; friendly, available, and willing to lend you a hand.