Panel set for Thursday, May 18 at REALTORS® Legislative Meetings & Trade Expo in D.C.
ALEXANDRIA, VA, May 10 — CENTURY 21 New Millennium CEO and Co-Owner Todd Hetherington will moderate a panel discussion on “New Broker Strategies for Engaging Today’s Consumers” as part of the RISMedia Power Broker Forum on Thursday, May 18, in Washington, D.C. The forum, which is being held in conjunction with the National Association of REALTORS® Legislative Meeting and Trade Expo, will take place from 10:30 a.m.-12 p.m. at The Marriott Wardman Park Hotel in the Virginia Suite.
Joining Hetherington as co-moderator will be John Featherston, President & CEO of RISMedia. The Forum will feature a panel of Power Brokers discussing their updated approaches to connecting with consumers, including:
- How they automate their social media presence
- How they create consistent, relevant brand messages
- How they generate meaningful, shareable content to reach consumers online
- How they systematize marketing for their agents, and
- How these new strategies are impacting their bottom line.
Panelists include:
- Scott MacDonald, Broker/Owner, President, RE/MAX Gateway
- Matthew O’Connor, COO, Terrie O’Connor Realtors
- Burke Smith, Chief Development & Learning Officer, Realty ONE Group
- Verl Workman, Founder & CEO, Workman Success Systems
More than 8,500 REALTORS® are expected to attend the REALTORS® Legislative Meetings & Trade Expo, taking place May 15-20, to advance the real estate industry and advocate policies that protect commercial and residential property ownership and investment.
Todd Hetherington is founder and chief executive officer of NM Management, Inc., a Virginia-based real estate organization offering a full range of sales and services support to clients in Virginia, Maryland and the District of Columbia—and parent company of CENTURY 21 New Millennium. Following completion of military service in 1990, Hetherington started a residential real estate company focused on providing solid counsel and trustworthy support to families assigned to the Department of Defense and other agencies in and around the U.S. Capitol area.
Over the years that followed, through key mergers, strategic acquisitions and strong management team building, he (with business partner, Mary Lynn Stone) has led CENTURY 21 New Millennium to the pinnacle of the massive CENTURY 21 franchise. The company generated $2.8 billion in sales during 2016 and has 18 locations and approximately 860 real estate professionals serving clients in the greater Washington, D.C. regions of Maryland, Virginia and the District of Columbia. CENTURY 21 New Millennium’s annual settled sales volume has earned them the brand’s No. 1 in the World honors on multiple occasions. CENTURY 21 New Millennium is a member of the Cartus Broker Network, and has been awarded the prestigious Cartus Masters Cup, the Network’s highest honor.
Hetherington is a graduate of the United States Military Academy (West Point) and earned his Master’s in Engineering Administration from The George Washington University. Todd is annually ranked among The Most Powerful People in Residential Real Estate according to the annual Swanepoel Trending Report, which lists the real estate industry’s most influential thought leaders and senior executives.