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NM E-Strategy was established to provide online lead generation, best practices and lead management for CENTURY 21 New Millennium agents and subsidiaries and is the preferred real estate partner for national companies like HomeStory Chase, OJO, PrimeStreet,, Rocket Homes, Veterans United, and many more. NM E-Strategy has made its mark by achieving over $300 million in sales with a conversion rate of 19%. Today, more than 90% of our business comes through referrals from trusted partners.

Located in Virginia, Maryland, and D.C., NM E-Strategy has quickly become #1 in the country by overall production for R.I.S.E., a coaching and consulting company that coaches REALTORS® on the data, science and algorithms that drive leads into your conversion engine.

Our Philosophy

Our goal is to provide a world-class real estate experience to our clients and partners while ensuring a culture and commitment to our agents that is unmatched in the marketplace.

Jack Shoptaw
Jack Shoptaw
Senior Vice President / Branch Leader, CENTURY 21 New Millennium
Director of NM E-Strategy, NM Residential Services
“NM E-Strategy fosters success and growth for CENTURY 21 New Millennium agents, enabling them to deliver top-notch service to partners and clients,” said Jack Shoptaw. “We offer nationwide lead generation, training, and resources in a supportive, collaborative environment. Our commitment lies in upholding our reputation for service excellence and cultivating the industry’s finest agents. By prioritizing partners’ and clients’ needs, we equip our agents with the necessary knowledge, skills, and resources to provide exceptional service and fulfill their commitments.”

Partner Spotlight: PrimeStreet

What C21NM is Doing to Win

Our National Partners

NM E-Strategy services some of the largest corporations nationwide. Trusted partners such as HomeStory Chase, OJO, PrimeStreet,, Rocket Homes and Veterans United (to name a few) trust NM E-Strategy to facilitate a world-class real estate experience for their clients. Our average conversion rate is 19% with over $300 million in sales and 750+ closings across 24 lead platforms.

Grow Your Business with NM E-Strategy


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We are confident that no other brokerage in the DMV can come close to matching the referral opportunities we create for our team.

Who else provides the training, technology, reporting, visibility, and support that we’ve built into our program?

NM E-Strategy was founded on the team model. We’ve done everything in our power to ensure that agents who are looking to level up their careers have everything they need, including high-quality referrals, mentorship and administrative support.

Want to learn more? Reach out to us for a breakdown of which lead programs you’re eligible for as a CENTURY 21 New Millennium agent.

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